Brand identity study
Palabra Fiel
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Selected applications
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Enlarge image +Behind the work
About the project.
A visual identity presentation for a bookstore.
The brief
Develop a recognizable visual voice for a bookstore.
My role
Identity and presentation · 2025.
Visual direction
An approachable identity shaped around reading and discovery. Logo, color, typography and repeatable graphic treatments.
Process & applications
The mark was extended into a consistent visual system. Brand presentation and applied mockups.