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Brand Identity

Amazing Grace

Amazing Grace project presentationEnlarge image +
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Selected applications

Amazing Grace — visual 2Enlarge image +
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Amazing Grace — visual 10Enlarge image +
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Amazing Grace — visual 11Enlarge image +
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Amazing Grace — visual 13Enlarge image +
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Amazing Grace — visual 14Enlarge image +
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Behind the work

About the project.

A visual identity for a children’s clothing brand, designed to work across products, retail and digital campaigns.

The brief

Give the brand a recognizable voice that remains consistent across product, social media, advertising and point of sale.

My role

Brand identity, graphic system and applications · 2025.

Visual direction

A bright orange-and-teal language with playful shapes, clear messaging and a warm, approachable identity. Logo variations, expressive graphic elements, a repeatable pattern and defined colors.

Process & applications

The visual system was tested across varied formats to keep the brand recognizable at every size. Product mockups, Instagram content, outdoor advertising and retail touchpoints.

Project images